Stop me if this sounds familiar:
You opened a bakery because you loved to bake, but now your days are filled with non-baking tasks like worrying about the phones working right, keeping the credit card processor from going down, and making sure your internet speeds can handle your needs. When did opening this business become more about running a business than sharing your passion with the world?
Setting Up a Business Is Hard Work
Every year, more than a half a million new small businesses are opened. That’s more than 500,000 individuals who want to kick the corporate world, share their passions with people, and take a crack at the American dream. During this start-up period, new entrepreneurs are tasked with something that most people don’t think about when starting a business: setting up their technology and communication infrastructure.
A robust and reliable technology and communication infrastructure is the core of any small business, whether it’s a bakery, construction company, or a landscaping business. Being able to communicate effectively with your customers and suppliers is ground zero for any successful company.
In modern times, the traditional style of communication has given way to immediate gratification. Texts, tweets, video messaging, and social media posts are the preferred line of communications for buyers and employees alike. If your new business is not prepared to communicate effectively in this manner, you are setting yourself up for an uphill battle.
Outsource Your Vendor Management
Partnering with a company that can handle your website and online marketing, report customer engagement, create email campaigns, and manage your social media presence is essential to long-term success.
Hiring a person in-house to take care of these things can cost you upwards of $35,000 per year, even if you’re hiring someone right out of college. Hiring a company, on the other hand, is often much more cost-effective while giving you an unbiased look into your business and access to a full team of people with the necessary experience to support your business.
Take Care of the Essentials
Besides your business’s communication needs, your physical location must be set up with technology that reflects the needs of your business and your customers. Beyond the fundamental requirements like computers, an internet connection, and a phone system, your business needs functionality that will foster a streamlined process, easy communication and, most importantly, more sales.
For all new businesses, it’s virtually mandatory to set up:
- A business phone system with a texting platform to confirm appointments with customers or to allow communication between staff
- A credit card processor and POS system with incorporated analytics software to report trends in your business and manage inventory automatically
- Fleet tracking that can streamline delivery of goods or services and provide asset protection
- Wi-Fi access points for customer use*
*Wi-Fi access points are no longer a luxury — they are essential. Why? Not so that your customers can surf the internet in your waiting room, but so you can get opted-in customers for online advertisement retargeting. Through the software built into your business Wi-Fi, once a customer connects, you can find out what they like and want in order to develop more effective advertising.
Get Better Business Intelligence With Vendor Relations
Does all this sound overwhelming? A company like Vendor Relations can assist with managing all these moving parts so that you can get back to doing what you love.
Our business consultants will use our network of business service providers to research, quote, and present a simple summary of the best services offered in your area. They will give you their recommendations and invite you to choose any or all of their services based on your immediate needs and budget. We’ll help you find the best VoIP providers, internet options, website design companies, and beyond.
Best of all, this service is free! Contact us today to find out how Vendor Relations can help you Get Your Business Back to Business.